Since they became a popular method for businesses to describe themselves in the 1980s, mission statements have advanced significantly. Today, these statements of purpose are also compared to a mantra for achieving professional success and are found throughout all of an organization’s most important resources, from advertising and promotional materials to its corporate website.
A personalized, distinctive mission statement is something you should create when beginning a firm. But before you do, it is advised that you study what a mission statement is and a few useful tips for developing one. Check out our collection of the most effective mission statement examples, written by some of the most well-known businesses that many of us adamantly believe we cannot survive without.
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What is a mission statement?
A mission statement, which should not be confused with a vision statement, is a succinct explanation of an organization’s goals and how its target markets are served by the products and services it offers. It could also contain your basic beliefs, objectives, or values, all of which can serve to highlight what makes you special and what distinguishes your company from others.
You may explain the motivation behind your brand by defining it in your company mission statement. Then, you’ll be able to apply it to both your elevator pitch and business proposal.
A strong mission statement also serves as a beacon of direction for how a business should conduct itself. In order to ensure that everyone is working toward the same objectives, the statement has to become an important part of your business culture. Employees will be better able to appreciate the importance of their work.
Because so many businesses use the phrases interchangeably, mission statements and vision statements are frequently mistaken. A vision statement, on the other hand, outlines what your firm hopes to become in the future. A company statement, on the other hand, concentrates on the ongoing operations of the business and declares what you’re doing to advance your cause.
Best mission statement examples
We’ve now covered the fundamentals of a mission statement as well as tips for writing a strong one for your company. We’re now prepared to present some of the greatest mission statement illustrations for you to draw ideas from while writing your own.
01. WIX: “Create your own professional web presence—exactly the way you want.”
At first look, Wix’s mission statement sums up what website builders do: assist individuals in creating an online presence. Although this statement appears straightforward and to the point, it is also powerful since it emphasizes the users who are actually successful in creating the websites of their dreams.
02. Google: “To organize the world’s information and make it universally accessible and useful.”
The world’s knowledge has been gathered by Google and placed in a free area, despite the fact that it may seem like an impossible task to complete. The firm is constantly exploring for innovative approaches to increase how quickly you can discover the answers you’re seeking for as part of its continuing goal. Making the platform available to all users who visit to do searches is also necessary.
03. TED: “Spread ideas.”
One of the most memorable mission statements to date, TED’s succinct phrase, which stands for Technology, Education, and Design, is not just the shortest on the list. For a company that produces endless material, TED is able to sum up what it does in just two words: it disseminates ideas via conversation.
04. Tesla: “To accelerate the world’s transition to sustainable energy.”
Tesla’s mission statement is fully self-aware and does not equivocate on its basic goal, which is to promote the use of sustainable energy worldwide. This assertion reflects the constant effort Tesla makes to “accelerate” its goal of introducing a sustainable culture to the auto industry.
05. LinkedIn: “Connect the world’s professionals to make them more productive and successful.”
LinkedIn wants to help professionals become more successful and efficient by facilitating ways for them to build meaningful connections. This is what the social media platform sets out to pursue since it officially launched in 2003. These days, almost every professional across most fields uses LinkedIn to grow their career, some of whom have flourished to become thought leaders.
06. Asana: “To help humanity thrive by enabling the world’s teams to work together effortlessly.”
This personalized mission statement example lets us grasp Asana’s unique approach as a business. It wants to express warm sentiment to its audience, which is kind of unexpected coming from a tech company. It also lays out an inclusive goal to expand its reach to the “world’s team,” leaving no one out.
07. Forbes: “To convene, curate and cover the most influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world.”
Forbes is a brand, not simply a magazine. Its mission statement focuses on the prominent leaders and businesses it chooses to serve and what that should signify to the rest of us. In order to keep up with the rapidly changing globe, we should definitely start reading Forbes if we aren’t already.
08. Microsoft: “To empower every person and every organization on the planet to achieve more.”
Instead of being a goal statement provided to you by the multi-billion dollar company Microsoft, this seems more like a motivational poster on the walls of a high school. It brings to mind a vision of a perfect society that values harmony and openness. Microsoft basically believes in us so that we may improve the state of the globe.
09. Starbucks: “To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.”
This goal statement illustration resonates with me personally. Many people find it difficult to imagine a morning without a cup of coffee. In addition to being committed to serving its customers, Starbucks also wants to engage with the communities in which they operate.
10. American Red Cross: “To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.”
For more than a century, there has been an American Red Cross. It is a reputable organization that is known for assisting individuals in need. However, its mission statement as unwavering as a rock and echoes a more positive message of hope, harmony, and humanity.
Tips for creating a great mission statement
Answering a few crucial questions can help you clarify the goal of your company or brand before you begin crafting your mission statement. These questions include “What does your business do,” “Who are your customers,” “Why does your company do what it does,” and “What sparks the passion behind it?”
After that, you’ll be better prepared to sit down, either with your team or by yourself, and create a mission statement that will inspire your brand and propel the growth of your company. You’ll want to think about the following important factors:
Make it plausible and attainable
Your goal statement need to be attainable by providing you with a concrete project to concentrate on, like creating a company strategy. It need to be situated halfway between what you’re now doing and what you can achieve.
Let your mission statement reflect the character of your business. It need to showcase the principles that set your business apart from the competition. To boost your brand identification and impression, you should write yours in a style that is not just distinctive but also recognizable.
Use clear and simple language
You may better communicate the mission statement’s key components, such as its basic values, to both employees and consumers by keeping it succinct and straightforward. Avoid using buzzwords or flowery language to ensure that there won’t be any possibility for mistake or misunderstanding. Aim to get your argument across in 20 words or fewer.