Facebook unveiled a new tool this morning to make it simpler for companies to manage all of their pages and accounts on Facebook, Instagram, and Messenger from one location. The Facebook Business Suite app gives a means to compose and schedule feed posts for both Facebook and Instagram, see analytics, and generate advertising, as well as access to the company’s most important changes and goals.
If they haven’t already, businesses must first connect their Facebook and Instagram business accounts before using the new app.
On a desktop computer, go to business.facebook.com after logging onto Facebook to access the Business Suite. Users of the current Pages Manager App on mobile devices will have the opportunity to switch to Business Suite. Additionally, the software will be made accessible as a separate download for iOS and Android devices.
Business owners will be able to see important notifications, messages, comments, and other activity happening across Facebook and Instagram immediately on the main page of the new app when using Business Suite. Additionally, they may create customised stored responses here to address frequent client queries.
The programme gives tools for scheduling posts, making feed posts for Facebook and Instagram, and it delivers insights on what’s effective. Here, companies may see the Facebook and Instagram reach, engagement, and performance statistics for their posts. In order to increase that interaction and expand their audience, they may also decide to develop an advertisement.
Facebook claims that since so many small companies have been driven by the epidemic to discover new methods to contact clients and sell online, it is first designing Facebook Business Suite with their requirements in mind. The long-term objective is to develop a collection of tools that can be used by all enterprises, including bigger ones. The business intends to enter that market sometime in the following year. Future additions to Business Suite will also include WhatsApp.
Facebook released two polls that provide information on small business trends in relation to the news. One, the World Bank and OECD-produced monthly Global State of Small Business Report discovered that companies with more than 25% of their sales made online are more likely to anticipate stronger sales this year and fewer staff layoffs.
The effects of COVID-19 on consumer spending habits and the usage of digital technologies are covered in a second research. According to Facebook, over half of those surveyed claimed to have boosted their total online spending since the epidemic, and 40% indicated they had increased their usage of social media and online messaging for product and company suggestions.
Of fact, these mostly optimistic comments on the situation of small enterprises during the epidemic don’t provide the whole story. For instance, Yelp reports that 60% of U.S. companies that shuttered as a result of COVID-19 won’t be reopening. According to the research, 163,735 U.S. firms have shut down since the epidemic began, a 23% increase since mid-July.
Given that the majority of Facebook’s advertisers are small and medium-sized enterprises, these closures may also have an effect on Facebook. However, Facebook is protected by its worldwide reach. Even if the U.S. loses more small companies as a result of how it handled the outbreak, Facebook has access to much more advertising outside of the country.
According to Facebook, the Business Suite will progressively go live in September. Facebook Pages Manager, Facebook Analytics, and Facebook Ads Manager are just a few of the apps Facebook now provides for corporate users. Facebook does point out that the present design of its new Business Suite does not cater to users of Ads Manager.